fizziolo.gy | what's bubbling in entertainment.

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Are you in entertainment marketing? Content development? Talent management? Studio management? Publicity?
We’d love to hear from you.

Contact us by phone, (323) 476-1823, or by email using the form below:

What it is:

There are hundreds of applications for Fizziolo.gy, and we can create in-depth, custom reports specifically for you. Let us know what you want to know and we can create a CustomFizz proposal to help you discover what the world is saying about the properties you care about.

How it works:

We take the conversational temperature of many major upcoming releases, and can add other properties upon request. We can then compare historical data and contexts to discover the custom insights you need.

What you learn:

You learn what you want to learn. Want to track a property with equities in different media? View changes in social opinion across a franchise, over time? Understand how buzz about one property can affect a second property? Understand mass-conversational ascent and burnout dynamics within an entertainment category? We can develop a strategy to discover what you need to know.

What's bubbling the week of 07/20 - 07/27

1 1	Inception	@Jennyablue Plus, I saw #Inception TWICE, and now I've fallen in love with Leonardo DiCaprio all over again. Inception is the closest thing to movie perfection Inception in Imax!! Second viewing, first in Imax
2 2	Toy Story 3	Just back from seeing Toy Story 3 and yes..............I cried. Thank god for the dark 3D glasses lol @ItsToni Toy Story 3 is a great movie! One of the best of the summer. Toy story 3 was emotional
3 3	Despicable Me	going to see despicable me tonight =^] Despicable Me with the crazy girlfriend. @jflowrighthere im having a bad bad day, if you take it personal, thats okay ~ watch! this is so fun to see. huh, despicable me!
4 4	Twilight Saga: Eclipse	Movie is starting! Gotta go!! Eclipse with @DonniesGoddess :) @tamyy_ Some People saying that Eclipse movie wasnt that awesome but I'm still want to see it! =) http://tinyurl.com/36af6hp/?=mtu5 @twilight I've seen Eclipse 1 time! I'd see Eclipse a million times again!!!
n 5	Salt	SALT was great! AJolie did another amazing job so did @LievSchrieber... while waiting saw myself in @StepUp3D & @TheOtherGuys trailer! yeeks RT @buckhollywood: I loved loved loved the movie Salt. The theatre burst into applause several times. Can't wait for the sequel. I heard! RT @ChynaB_30: Angelina Jolie is the REAL DEAL! SALT is amazing action-packed!
10 6	Scott Pilgrim	@joshoholic no desire to see salt, or inception, i do wanna go see scott pilgrim tho Aug 13 release date!! Can't wait. RT @moviepromos: 'Scott Pilgrim vs The World' Trailer 2 HD: (http://bit.ly/aHTJcF) I wanna watch Scott Pilgrim vs. The world!>:O
n 7	Ramona and Beezus	Watching ramona and beezus, just cause @selenagomez IS IN IT!!! :) exciteddd "Ramona and Beezus" is such a good movie! Loved the books growing up and the movie is the bomb! @SelenaGomez rocked in it :) Gonna watch Ramona and Beezus! Yay totally love @selenagomez and Joey King! They're cuuuute (:
5 8	The Sorcerer's Apprentice	Going to see The Sorcerer's Apprentice. Nicholas Cage probably should have stopped acting years ago but I'll give him a chance. Watching the sorcerers apprentice Sorcerer's Apprentice is a must watch! It did made me smile after a long cry and Dave is cute.
9 9	The Expendables	Just watched stallone on letterman. Saw another expendables clip. Good God that movie is going to be awesome! RT @MrMidKnight: Ok the Expendables will probably be a dumb movie but Im still goin to see it cause it has everybody ... http://tmi.me/dm9t The movie "The Expendables" looks like its gonna be dope! I've been waiting for an action flick like this to come out for a long time...
7 10	Knight and Day	just saw the absolute worst movie ever. no one go see knight and day it suckedddd. Just saw Knight and Day. Pretty radical. #fb Just watched Knight and day. This movie had a really nice balance of action and comedy and the story was pretty interesting..

Step Up 3D
Charlie St. Cloud
Predators
Grown Ups
Dinner for Schmucks

weekly insight:

Inception had a great hold at the box office – and an even better hold in social media. Volume was down only 4% while positives inched up 2% to 84% and negatives stayed at a very low 3%. This movie has gotten people talking and they aren’t stopping anytime soon (“Fyi, go out and see 'Inception'. It is by far the best movie of 2010.”). Toy Story 3 is the biggest movie of the summer and continues to create a remarkable amount of positive buzz online (“Finally saw Toy Story 3. Literally just spent the last two hours crying.”). Salt’s first week of release in social media showed low negatives, but positives were only 44% - indicating word of mouth is solid but not spectacular (“Just saw salt too at 9:30 it was ok angelena jolie was kick ass!”). Scott Pilgrim had a big jump thanks to a strong showing at Comic Con last week (“Early comic con reviews of Scott Pilgrim reviews are all positive, yay”).

What it is:

The top 10 tracked entertainment properties sorted by the weight of their social conversations. It's free, it's always right here, updated every Wednesday. In the coming weeks we'll also cover music, gaming, television and more.

What you learn:

Currently focused on movies, the weekly fizz10 ranks entertainment properties by the volume of online chatter and the relative quality of sentiment. It's a snapshot of, not just what people are talking about, but how much, and how they feel about it.

Learn how you can get our summer 2010 movies report.

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about fizziolo.gy:

Fizziology^sm measures the world of entertainment using the world of online conversation. Through products delivered through fizziolo.gy, entertainment professionals now have a new tool to measure value in their properties among a new kind of influencers.

Fizziology's weekly snapshot of the weight and sentiment of entertainment-based social conversation – the weekly fizz10 - is available at fizziolo.gy and updated each Wednesday. It's free, and it's just a taste of the kind of insight available through Fizziology products.

Jordan Levin, former CEO of the WB Network and current CEO of Generate (a multiplatform media company), is an early fan of Fizziology. "The real-time comments of real people within social media are increasingly impacting entertainment choices for consumers – what people watch, what people play, what people listen to. It's been easy to observe something on a case-by-case basis, like how a particular movie is being reacted to on Twitter. But until now, it has been impossible to look across all social media to see how people are reacting to everything entertainment related and predict behavior as a result. This is going to be a valuable tool for entertainment decision-makers."

"It's the world's biggest, fastest, most honest focus group," says Ben Carlson, co-creator of Fizziology. "People have been trying to use social media to promote. But what they should really do is listen. All of these online conversations are impacting entertainment. Fizziology can help marketers, content creators and other entertainment decisionmakers understand what everyone is talking about – spotting challenges and opportunities. And then doing something about them."

Fizziology is the brainchild of Bradley and Montgomery (BaM), an independent advertising agency. After using social media to launch successful online campaigns for Microsoft, MTV and VH1, BaM realized there was a need to translate individual opinions into data that can be measured, tracked and analyzed in real time.

What it is:

FizzCheck a simple, inexpensive real-time read on a single entertainment property's online chatter. It includes information, the volume of online conversation, the sentiment of that chatter, examples of similar properties and analysis.

How it works:

During a single week, our Social Media Analysts review social media activity connected to a single property, and score a statistically significant sample of each to determine both sentiment, and the volume of that sentiment. We provide an executive analysis to report our findings and give context to them.

What you learn:

Quickly learn how your property (or a competitive one) is faring in the court of social opinion this week, get key insights and typical social sentiments from the world's biggest, fastest, most honest focus group.

What it is:

FizzFirst reports preview events and seasons most likely to receive significant impact from social conversation. Over the year, FizzFirst reports will look ahead to the summer movie season, award season, festivals, fall TV, holiday releases and more.

How it works:

While collecting data about major upcoming releases, our Social Media Analysts look for surprises, connections and insights, and release a FizzFirst insight report for key calendar events.

What you learn:

Get an overview of how the chattering public is talking about an upcoming property - for example, how sentiment may change from the production announcement to the trailer release, through the campaign and beyond.

What it is:

A four-week FizzTrack report lets you track how a single property's volume and sentiment changes over time, and allows you to determine the reasons for those changes with weekly reporting and analysis.

How it works:

During a 4-week period, our Social Media Analysts review social media activity connected to a single property, and score a statistically significant sample of each to determine both sentiment, and the volume of that sentiment, then track any changes over the period, while noting key change-events on a master calendar. We report weekly, and at the end of the period, provide an executive analysis to report our findings and provide context.

What you learn:

Quickly learn how your property (or a competitive one) is faring in the court of social opinion over time, get key insights and understand more about the external factors and events that shift social sentiment over a 28 day period.

What it is:

Subscribers to Fizziology's movie tracker get a snapshot of the films generating the most heat in social conversation for releases in theaters, as well those that are 1 to 4 weeks from release.

How it works:

Log in to see the films ranked by the weight of their online buzz in tabbed charts - from 4 weeks from release to films in theaters now. You'll see the type of rankings you'll see in our weekly Fizz10, only with earlier tracking, more robust data presentation and earlier weekly insights.

What you learn:

Quickly learn how your upcoming release (or a competitive one) is faring in the court of social opinion, get key insights and typical social sentiments from the world's biggest, fastest, most honest focus group.

Fizziology's Talent Tracker counts and compiles social media mentions of hundreds of Hollywood's biggest stars. Subscribers see a real-time ranking of talent by volume of social media chatter. Subscribers can also view this week's fastest risers and fallers, see trends of volume week over week, see sample feeds for what's driving that volume and search for talent by age, gender and field they're most known for (tv, movies and/or music).

More in-depth analysis of the social chatter - including trend spotting and sentiment analysis - is also available on a custom or subscription basis.

Download a sample
custom report here.

What it is:

The X stands for 10 - track any 10 properties over time. You can even change what properties are being tracked every 28 days if you choose. Reporting is weekly and includes multi-property analysis.

How it works:

Our Social Media Analysts review social media activity connected to 10 properties and score a statistically significant sample of each to determine both sentiment, and the volume of that sentiment, then track any changes over the period, while noting key change-events on a master calendar. We report weekly, and at the end of the period, provide an executive analysis to report our findings and provide context.

What you learn:

Quickly learn how your property (or a competitive one) is faring in the court of social opinion over time, get key insights and understand more about the external factors and events that shift social sentiment in 13-week increments.

recent fizziolo.gy: press and quotes

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HALLOWEEN HORROR! Michael Jackson's 'This Is It' Wasn't: Domestic Disappoints With $20.7M Weekend/$31.9M Cumulative; 'Paranormal' Thrills With $16.6M/$84.8M 10.30.09
Deadline

Movie studios open their ears to online buzz 10.15.09
Reuters

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New York Times

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ABC News

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Washington Post

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Yahoo News

Facebook and Twitter influence box office 10.15.09
Ecommerce Journal

"Fizziology can give you a great assessment of what the digital world is currently saying about your projects. It can help with marketing efforts, product placement or overall understanding of your titles."

Brett Dismuke
VP, Acquisitions - Image Entertainment
One Village Entertainment

Fizziology lets Entertainment Industry Track Social Media Chatter 10.13.09
Kikabink News

New Service Measures Buzz for Entertainment Properties 10.08.09
Digidaly

"The real time comments of real people within social media are increasingly impacting entertainment choices for consumers -- what people watch, what people play, what people listen to. It's been easy to observe something on a case-by-case basis, like how a particular movie is being reacted to on Twitter. But until now it has been impossible to look across all social media to see how people are reacting to everything entertainment related and predict behavior as a result. This is going to be a valuable tool for entertainment decision-makers."

Jordan Levin,
former CEO of the WB Network
current CEO of Generate (a multiplatform media company)

Fizziolo.gy Measures Social Media Chatter for Entertainment 10.08.09
Los Angeles Business Journal

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Marketing and Advertising Industry Today

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Forbes

Team Edward or Team Jacob? As The Twilight Saga: New Moon opens, it’s the question teen girls and “Twi-moms” alike are debating. And we (at Fizziolo.gy) can declare a victor – at least in social media. We analyzed the Twilight-related feeds (from Twitter, Facebook and blogs) we’ve pulled over the last 7 weeks of tracking. We figured out how many times the character names were mentioned, how often the actor names were mentioned and – to settle it once and for all – a combination character/actor analysis. The results can be seen in the accompanying charts.

Team Edward/Robert versus Team Jacob/Taylor

download a free fizzTrack report:

Simply provide your contact information, then check your email for a link
to download your Paranormal Activity FizzTrack PDF.